The “Before”

What does this photo say to you on first glance?

When you simply have a listing of a constituent’s name and address and do nothing with it but send out an occasional notice or campaign flyer, without feedback all this photo will tell you is perhaps that this family has a nice house, the man is wearing an awful tie, and that the couple has two really cute kids.

But you really don’t know much more than that.

Go to After